Guest blogger series (4) – Personal stories

After 3 successful batches of posts by my students, here is already the last one of them! This time, the students have decided to share personal customer experiences and cast a critical eye on these, from a marketing point of view.

  • Anaïs tells her story with Blablacar
  • Leila talks about Philz, a coffee shop in the US,
  • Adame shares her disappointing experience with an e-retail, and
  • M’Boh gives his take on experiences at Zappos.

Once more, feel free to share your views on the posts. Your comments and questions help us improve and reflect on our writing!

Happy week-end,

Laurence

Guest blogger series (1) – The Phygital customer experience

I am delighted to host today this first batch of guest blogs by my students at KEDGE Business School on the topic of customer experience.

Since I last told you about the project, the students have been working hard on their post, also receiving expert advice and coaching from marketer, writer and blogger Laure Lapègue. They had complete creative freedom on the topic and approach, as long as it was discussing customer experience.

Over the next two weeks, you’ll read 15 insightful articles discussing customer experience in specific industries, sharing personal customer stories or giving their views on best business practices.

You can now discover the first posts on the Phygital trend:

Enjoy, share, and don’t hesitate letting the writers know what you think of their work in the comments sections:)

Laurence