Essentials of social media engagement [research infographic]

Engaging their community on social media is what all community and brand managers are striving for. Social media may be the best place to interact with audiences, but without clear understanding of the psychology of how people engage , brand efforts may fall flat and fail to reap the expected social media ROI.

In my latest paper, I discover top characteristics of social media engagement every manager should keep on top of their mind.

who-engages-on-social-media-1

The paper goes on to explains in more detail driving factors of social media engagement and its benefits for brands. It is forthcoming in the Journal of Marketing Management – watch their space or get in touch for more details.

PS: To find out more about creating an infographic from research papers, click here and here. This time, I created mine with Canva