Guest blogger series (3) – Business Practice

It’s already time for the third batch of guest posts! The students in the spotlight today have decided to focus on specific business practices in the field of customer experience, and to critically analyse them. They are discussing specific concepts or media used in digital customer experience strategies.

More specifically, the topics covered today are:

I hope you enjoy these posts as much as I did and, as usual, we are looking forward to your reactions.

Happy Monday, everyone!

Guest Blogger Series (2) – Experiences in the entertainement industry

After a very successful first batch of articles from my students, those I am posting today are dealing with the exciting topic of customer experiences in the entertainment industry.

Get on board and discover 4 critical views on modern customer experiences. Maybe some interesting ideas on how to have a super week-end!

Laurence

Guest blogger series (1) – The Phygital customer experience

I am delighted to host today this first batch of guest blogs by my students at KEDGE Business School on the topic of customer experience.

Since I last told you about the project, the students have been working hard on their post, also receiving expert advice and coaching from marketer, writer and blogger Laure Lapègue. They had complete creative freedom on the topic and approach, as long as it was discussing customer experience.

Over the next two weeks, you’ll read 15 insightful articles discussing customer experience in specific industries, sharing personal customer stories or giving their views on best business practices.

You can now discover the first posts on the Phygital trend:

Enjoy, share, and don’t hesitate letting the writers know what you think of their work in the comments sections:)

Laurence