Snapchat is the new social media craze among Millenials. Whether it is here to last is not the issue, the issue is that businesses need to be on it, now. In a piece for the HBR, I review the phenomenon and its marketing utility. Tips and tricks to use Snapchat for your business this way in French and here in English.
I’m interested in conducting a full research project on the topic if anyone wants to join in – get in touch through the contact page.