Marketing as a default thinking mode.
I am a marketing researcher, learner and consultant, but first and foremost, a consumer at heart. Consumption is not always good, marketing is not always well executed, but to me, they are inevitable. I think marketing with every thing I buy, every ad I see, every shop I go to.
If I like to decode a lot of things with a marketing lens, I am also an emotional consumer and attach a lot of meaning to (sometimes very trivial) things. Once being unable to part with a t-shirt I had, admittedly, not worn for years, my friend told me “Stop being such a consumer!” How blatantly inadequate.
Passionate for marketing research and consultancy, I have a flair for branding, consumer behaviour & digital marketing. On this blog, you’ll find my views on a number of current marketing related issues: I balance the consumer, manager and researcher point of views, often with a branding twist. I also share my research experience: after doing my PhD on online consumer engagement at the University of Glasgow ASBS, I am now at Kedge Business School in France.
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