The Instagram fitfam project #contribute

Do these pictures seem familiar? You’ve seen them on dozens of health and fitness accounts on Instagram…the so called #fitfam.

Source: @blogilates Instagram account

A student of mine, Maureen, had the great idea to do her dissertation on this community and debunk the real effect of the fitfam on consumers attitudes and perceptions. The #fitfam is crazy, annoying, irritating, weird, yet many of us follow these accounts, get inspiration from them and, let’s admit it, secretly like them. 😱 What are the marketing implications of this craze?

If you are on Instagram and follow accounts about fitness, health, workout and other smoothie bowls, take 6 minutes of your time to answer our questionnaire! Not only will you help Maureen graduate but you’ll also take part in one of the first marketing research projects on the topic.


The survey is –> this way (and in English) #thankyouall #biglove 🙂

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