Customer engagement on social media: a 3 minute pitch!

As part of a University challenge, I presented my research topic in 3 minutes. This is all about brands, social media and customer engagement, aka what is keeping me up at night.

If you want to see more thesis pitches, there are plenty on the University of Glasgow’s Youtube channel , some are really really good.

Feel free to share your comments and thoughts on customer engagement!

4 thoughts on “Customer engagement on social media: a 3 minute pitch!”

  1. Congratulations Bonheur !!! I’m happy to hear that your accent is still perfectly understandable and not too Scottish ;-). Anyway, it’s really nice to have a better idea of your research topic. I was just able to say “well, it’s about social media…”, now I can explain !

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